Fashion promotion - Miss Dior Essay Example | Topics and Well Written Essays - 3500 words

Fashion promotion - Miss Dior - Essay ExampleThis fact is what makes it still uncommitted in various stores and outlets. One can clearly understand how fascinating the Miss Dior perfume mug has been over the period. Brand image of Miss Dior (Top hug drug Items on My Anniversary Whishlist 2012) Brand value Miss Dior perfume compliments the exuberance, freshness and elegance of fashion line of Dior. It is the synergy effect of perfume and haute couture at its best. The aroma of Dior perfume was created by Paul Vacher based on a method found out by Jean Carles. Brand Onion The carry onion of the products covers three major argonas physical features consumer benefits and inherent value. These are marked either negatively or positively. The qualitative outline facilitates the recognition of not equitable the mindset of a consumer but also his or her emotions and feelings. (Brand Development 2007) Brand disposition The brand personality is achieved in the course of continuous and ef fective advertisement. The features and attributes of the brand should be correctly communicated to the targeted clients. Brand essence Miss Dior perfume comprises a concoction of the fragrances of jasmine, galbanum, oak moss, gardenia, bergamot, rose, narcissus, labdanum, patchouli and sandalwood. Brand in action Miss Dior has a modern kind of fragrance that helps to capture the ageless couture spirit promoted by the brand. Ladies who use this perfume easily project an elegant grace paired with boldness and determination of character, which is truly an alluring combination. Brand Identity Map Brand identify map is the overall expression of a particular brand and consists of its trademark, name, dialogue strategies and also the particular visual appearance, that is the brand identity. Successful brand names of the perfume build some sort of connection between the brand personality of Miss Dior as it is perceived by the target viewers, and the real product or service. Brand identit y focuses on real qualities, real features that the brand promises and its values being sustained and offered by organizational and manufacturing characteristics. The main features and qualities highlighted by the Miss Dior company are sophistication, femininity and emotion. The other attributes include long lasting fragrance, cleanse quality, modernization and its brand name. 2. Consumer profile and Promotional Opportunity Analysis Promotion opportunity analysis is the course marketers use to recognize target audiences for an organizations goods and services and their particular communication strategies required to arrive reach out to the public. There are mainly five phases in developing an analysis of promotion opportunities and are as follows Competitors- Dior mainly follows the pricing strategy of competitive pricing, that is, they set the cost of the product according to the cost set by their competitors. They also pad premium pricing strategy for their particular creation r ange to emphasize the products exclusiveness. The product faces main competition from Guerlain, Chanel, Prada, Cartier, Lancome, Calvin Klein, Givenchy and Angel de Thierry Mugler. The company faces a tight competition from its competitors. Chanel isone of the most recognized organizations in France, which always proposes high quality perfumes at high prices. But the cost of Miss Dior and its opponents are almost similar. So there will not be much dissimilarity for the clients in making payment for