Amy Winehouse and Adele Contrast/ Comparison

Amy Winehouse and Adele are the two Englishwomen that have dominated   the UK music industry in the past few years and their impact on the global scene has made them equally memorable and inspiring. They stamped British music forever through their vintage looks but more so through their powerful voices and distinct genres. Winehouse and Adele are both white girls who owe a debt to black soul music.The distinction between them is emphasized more so through their best works, the albums ( Winehouse's † Back to Black† and Adele's † 19†³) that forever transitioned them from London's Brit art school performers(where they were alumni)to successful artists. Without a doubt, the albums these artists created are considered great achievements of our era and the most complex masterpieces of our time. They reflect these ladies' heartbreak due to failed relationships through a mesmerizing but rich sound topped by a distinct musical and lyrical style.Adele's album is simple and clean, less menacing whereas Amy's is a little slight more edgy and memorable. The album â€Å"19† encompasses a bright acoustic-guitar chime, with a lullaby twinkle of plush strings and Adele's mesmerizing  singing tone, honest lyrics, jazz and soul influences evokes Amy's. Adele's delivery is accomplished through a more delicate bluesy tone whereas Amy's is represented by a brick house jazzy expressiveness far beyond our time. Adele is simpler lyrically and occasionally even soppy and somehow redundant lyrically, she doesn't have the mature poetic heritage that Amy does.Talented writers and composers these two muses beautifully show through their lyrics a deep attachment to the lost love and the disappointments that follow its course. â€Å"Back to Black† sounds emotionally and musically true. All eleven songs seem like great lost classics from the 60s : â€Å"Rehab†Ã‚  has many shades of Motown and contemporary twists, â€Å"Me and Mr. Jones† be longs to the swing era of the 60s and   Ã¢â‚¬Å"Loving Is A Losing Game† is a stunning soul ballad with a vintage finish.Winehouse's songs are snappily written with a mix of bitterly caustic lyrics and finger popping tunes, then delivered in a voice that alternates sexy smouldering with dismissive contempt. In the song  Ã¢â‚¬Å"You know I'm No Good†, she's unapologetic about her unfaithfulness but she can also be witty, as on â€Å"Me & Mrs Jones† when she berates a boyfriend with â€Å"You made me miss the Slick Rick gig†. Some will find Adele rigidly old-fashioned with influences (Etta James, Billie Holiday) from another age and her album truly shows that forgotten era.Amy's   influence of girl groups from the 50s   and early 60s is plain: plinky keyboards, parpy brass, trebly guitar. A cursory listen to† 19†³may lead us to conclude that Adele has not just a voice but an appearance way in excess of her years. The same can be said about Wi nehouse except she's   more daring not just appearance wise but vocally and   lyrically as well and through her writings she evokes more depth. The music poures out of Amy a stream of weathered, seasoned phrases, seemingly without effort and â€Å"Back to Black†, is a more soulful and stripped album than Adele's.Strong one moment then fragile the next, † 19†³   is an album that is dominated by highlights dripping with beauty and class. On the other hand   Ã¢â‚¬Å"Back to Black† is flawless and classic and represents the artist's true masterpiece. It's not that â€Å"Back to Black† is better as an overall album but besides being a door opener for many artists its appearance  on the British scene was necessary so we can have Adele's â€Å"19†. British singer Adele has credited Winehouse's success in the USA and more so for making her journey smoother. Winehouse reacquainted an audience with a long forgotten genre by overcoming the vintage aspect.After the release of â€Å"Back to Black†, record companies sought out artists with a similar sound but also fearless and experimental female musicians. Winehouse revitalized   British music forever and influenced British female artists like Adele, Duffy, Emeli   Sande, Misha B. , Jessie J. , Paloma Faith and Florence Welch. These musicians can all be traced back to Winehouse in terms of attitude, musical styles and fashion. Adele's voice caresses and inspires and she sings with unabashed passion about a kind of pain we can all recognize.Amy's voice on the other side is full of soul and characterized by a sultry sound and she delivers amazingly strong and timeless performances that once heard can never be forgotten. Songs like † Me and Mr. Jones† and â€Å"Tears Dry On Their Own† really show her capability to seamlessly go from soul to jazz and back to soul all the while evoking that spirit that is essential in emphasizing her sophisticated and thrilling musical style. Different as they seem – in the way they evolved musically and vocally- these two divas have much in common.Under everything else they both achieved success at an early age through their mutual passion for music and their indisputable talent. Their originality and soulful mannerism is clearly evoked in their albums. Amy and Adele didn't just pave the road for new British artists but have beautifully   reinstated   love as a main theme of our musical era through their deep songs. Two Grammy winners, with retro contemporary sounds they had forever changed people's   outlook on music and will remain the most acclaimed musical game changers of our century. Amy Winehouse and Adele Contrast/ Comparison Amy Winehouse and Adele are the two Englishwomen that have dominated   the UK music industry in the past few years and their impact on the global scene has made them equally memorable and inspiring. They stamped British music forever through their vintage looks but more so through their powerful voices and distinct genres. Winehouse and Adele are both white girls who owe a debt to black soul music.The distinction between them is emphasized more so through their best works, the albums ( Winehouse's † Back to Black† and Adele's † 19†³) that forever transitioned them from London's Brit art school performers(where they were alumni)to successful artists. Without a doubt, the albums these artists created are considered great achievements of our era and the most complex masterpieces of our time. They reflect these ladies' heartbreak due to failed relationships through a mesmerizing but rich sound topped by a distinct musical and lyrical style.Adele's album is simple and clean, less menacing whereas Amy's is a little slight more edgy and memorable. The album â€Å"19† encompasses a bright acoustic-guitar chime, with a lullaby twinkle of plush strings and Adele's mesmerizing  singing tone, honest lyrics, jazz and soul influences evokes Amy's. Adele's delivery is accomplished through a more delicate bluesy tone whereas Amy's is represented by a brick house jazzy expressiveness far beyond our time. Adele is simpler lyrically and occasionally even soppy and somehow redundant lyrically, she doesn't have the mature poetic heritage that Amy does.Talented writers and composers these two muses beautifully show through their lyrics a deep attachment to the lost love and the disappointments that follow its course. â€Å"Back to Black† sounds emotionally and musically true. All eleven songs seem like great lost classics from the 60s : â€Å"Rehab†Ã‚  has many shades of Motown and contemporary twists, â€Å"Me and Mr. Jones† be longs to the swing era of the 60s and   Ã¢â‚¬Å"Loving Is A Losing Game† is a stunning soul ballad with a vintage finish.Winehouse's songs are snappily written with a mix of bitterly caustic lyrics and finger popping tunes, then delivered in a voice that alternates sexy smouldering with dismissive contempt. In the song  Ã¢â‚¬Å"You know I'm No Good†, she's unapologetic about her unfaithfulness but she can also be witty, as on â€Å"Me & Mrs Jones† when she berates a boyfriend with â€Å"You made me miss the Slick Rick gig†. Some will find Adele rigidly old-fashioned with influences (Etta James, Billie Holiday) from another age and her album truly shows that forgotten era.Amy's   influence of girl groups from the 50s   and early 60s is plain: plinky keyboards, parpy brass, trebly guitar. A cursory listen to† 19†³may lead us to conclude that Adele has not just a voice but an appearance way in excess of her years. The same can be said about Wi nehouse except she's   more daring not just appearance wise but vocally and   lyrically as well and through her writings she evokes more depth. The music poures out of Amy a stream of weathered, seasoned phrases, seemingly without effort and â€Å"Back to Black†, is a more soulful and stripped album than Adele's.Strong one moment then fragile the next, † 19†³   is an album that is dominated by highlights dripping with beauty and class. On the other hand   Ã¢â‚¬Å"Back to Black† is flawless and classic and represents the artist's true masterpiece. It's not that â€Å"Back to Black† is better as an overall album but besides being a door opener for many artists its appearance  on the British scene was necessary so we can have Adele's â€Å"19†. British singer Adele has credited Winehouse's success in the USA and more so for making her journey smoother. Winehouse reacquainted an audience with a long forgotten genre by overcoming the vintage aspect.After the release of â€Å"Back to Black†, record companies sought out artists with a similar sound but also fearless and experimental female musicians. Winehouse revitalized   British music forever and influenced British female artists like Adele, Duffy, Emeli   Sande, Misha B. , Jessie J. , Paloma Faith and Florence Welch. These musicians can all be traced back to Winehouse in terms of attitude, musical styles and fashion. Adele's voice caresses and inspires and she sings with unabashed passion about a kind of pain we can all recognize.Amy's voice on the other side is full of soul and characterized by a sultry sound and she delivers amazingly strong and timeless performances that once heard can never be forgotten. Songs like † Me and Mr. Jones† and â€Å"Tears Dry On Their Own† really show her capability to seamlessly go from soul to jazz and back to soul all the while evoking that spirit that is essential in emphasizing her sophisticated and thrilling musical style. Different as they seem – in the way they evolved musically and vocally- these two divas have much in common.Under everything else they both achieved success at an early age through their mutual passion for music and their indisputable talent. Their originality and soulful mannerism is clearly evoked in their albums. Amy and Adele didn't just pave the road for new British artists but have beautifully   reinstated   love as a main theme of our musical era through their deep songs. Two Grammy winners, with retro contemporary sounds they had forever changed people's   outlook on music and will remain the most acclaimed musical game changers of our century.

Declining Milk Sales Essay

According to a current study in Age and Aging, starting and continuing to drink milk at a young age can lead to improved physical ability and balance at an older age (â€Å"New study finds,† 2012). Because of milk’s inherent attributes of calcium, protein and vitamins A and B, milk has also been linked to bone strength, muscle strength and better eyesight, to name a few. So why have the US milk sales been slowly declining since the 1970s? A recent article on Forbes. com poses the same question. People are well aware of milk’s existence. The ‘Got Milk? ’ Advertising campaign was debuted in 1993 and won several awards for its ingenuity. It works wonders for getting people to think about milk, but that is only half the battle. The other half, and arguably more important, is getting them to drink it. Jonathan Baskin, the author of the Forbes. com article, believes this is what the dairy industry is failing to do by not compelling consumers to drink milk. â€Å"Memorable branding,† he states, â€Å"is not necessarily the same thing as compelling marketing†(Baskin, 2012). To illustrate this, Baskin offers a few ideas, including packaging innovation, partnering with companies and local sourcing. While I believe all three of his ideas are valid, local sourcing seems like it could be very beneficial, at least for the moment. Within the past few years, buying crops locally is becoming more relevant to many people. The thought of promoting local business growth and living a healthy lifestyle drives people to buy locally. So if a local distributor could deliver these local crops and bundle it with fresh local milk, consumers would be willing to pay for the convenience, healthy lifestyle and support of local businesses; at least that is the idea. Milk mustaches seem to be imprinted in our minds. We know milk is there, but we are not drinking it. In order to change this, the dairy industry needs to focus on giving consumers reasons to drink milk. Local sourcing and distribution of milk could be one solution to this. Proper research would need to be done to determine viability, and a new marketing strategy, possibly implementing the ‘Got Milk? ’ branding with a new local twist would need to be created; however, perhaps then we will finally be drinking more milk. Who knows, maybe cartwheels at 80 will be the new normal. References Baskin, J. (2012). Everyone ‘gets’ milk, so tell us why we should drink it. Forbes. com, Retrieved from http://www. forbes. com/sites/jonathansalembaskin/2012/12/17/everyone-gets-milk-so-tell-us-why-we-should-drink-it/ New study finds milk-drinking kids reap physical benefits later in life. (2012, November 15). Retrieved from http://www. prnewswire. com/news-releases/new-study-finds-milk-drinking-kids-reap-physical-benefits-later-in-life-179464301. html.

Problems With the Status Quo Essay Example | Topics and Well Written Essays - 500 words

Problems With the Status Quo - Essay Example The reason of this is substitution for supplier that dispatches raw materials with poor quality. Though new supplier proposes affordable prices, frequently he makes delays in delivery of materials that affect the terms of producing finished commodity. Moreover, delays in production also occur because of the low qualification and professional skills of the workers, who may show habitual negligence concerning their responsibilities. Nevertheless manufacturing capacities allow to produce bigger number of goods, there is an absence of required level of demand for our products and decrease of workers’ motivation that hampers further expansion of production. In addition, the question about regulations of smoking personnel is still open. Present policy of smokers develops gaps in working time that influences on productivity of labor. On the top of everything, relations in our collective have spoilt drastically. Atmosphere is quite intense and unfriendly, causing intractability and st ress. According to stated problems, it is essential to find solutions a.s.a.p. If you have any ideas, I would be grateful to get your help. Kind regards, Name Dear Friend, With this letter I want to express my gratitude for your sympathy and support. It means a lot for me.

The importance of tourism in Paris Assignment Example | Topics and Well Written Essays - 2250 words

The importance of tourism in Paris - Assignment Example In the report, the researcher has discussed about the tourism, one the fastest growing activities in the world. There are over the 950 tourists travelled around the world in last year. For this report, the researcher has selected Paris form one of traditional tourist places in the world. In recent modern environment, the world is moving towards fifth generation. The trend of tourism is increasing with the speed of bullet. People want to visit new places to feel the maximum pleasure of their journeys. Tourism is one the fastest growing activities around the world. This activity is playing an important role in the economies of the countries. Tourism is also referred as a major contributor of recent developments in many countries. According to Edgell, tourism acts as a stimulator in the development of infrastructure and attracts the foreign investment in efficient manner. Paris is one of the most famous traditional tourist destinations in Europe. Paris is situated on a river side in nor thern France. It is also one of the metropolitan cities in the world. According to some recent estimates Paris is one of the world’s leading cultural center and contributed in almost all the areas such as education, entertainment and art. According to Courtney Traub, Paris is also considered a world’s most romantic city in the entire world. Paris is popular due to its stunning places like Eiffel Tower, Louvre pyramid, Disney land and other parks and gardens. Significance of Tourism to Paris Tourism acts as a major contributor in the development of Paris. There are some factors that show the significance of tourism to Paris has been mentioned below separately. Economic Growth: Tourism is one of those factors that have made many positive influences in economies of the countries. The report of world travel and tourism council state that tourism has affected the economies of many countries in last decade. The economic factor is also one of those factors which influence the tourism activities in Paris in efficient manner during last few decades. According to the Mak (2004), economy of any destination plays an important role in the decision of potential tourists. For example, tourists are interested to know that what the benefits of visiting any specific destination are. In addition, the cost of goods, availability of resources in any place may convince the tourist to visit any destination. According to some recent survey

Political Science Term Paper Example | Topics and Well Written Essays - 750 words

Political Science - Term Paper Example Other government funded interests such as education, military and infrastructure will suffer greatly as well. Why these statements are valid along with imparting a general overview of the national debt so as to illuminate the crisis is this paper’s purpose. When Congress spends more than is collected, the country incurs a debt and must borrow money from foreign countries, mainly China, to remain operational. The national debt currently exceeds $13.7 trillion dollars (U.S. Treasury, 2010). According to the U.S. Treasury Department, the yearly payment on this debt, the deficit, reached $1.29 trillion as of last month (October, 2010). (Bartash, 2010). These figures are well past most peoples’ comprehension. Started in 1791, the national debt was, by those days’ standards, an incredible $75 million. Due to President Andrew Jackson’s prudent approach to government spending, the national debt was lowered to, again adjusted to today’s standards, to only $37 thousand. The Reagan/Bush administrations of the 1980’s ran the debt up by historic proportions. The massive increase of debt was not used for infrastructure, education, public programs or even to finance a war. As a result of Reagan’s ‘trick le down’ economic theory, the money wound up in the pockets of the rich. When President Clinton took office in 1993, the debt stood at $2.4 trillion. In the early 1990’s, Congress adopted a ‘pay-as-you-go’ policy and federal spending cuts which resulted in budget surpluses for four consecutive years. Clinton announced that the nation could pay off the debt by the year 2013 if it stayed on the present course (Schoen, 2006). That optimistic predication has long since been forgotten. Since 2000, the debt has more than quadrupled. In this time of increased globalization of the world’s financial markets, American legislators are more easily able to borrow from other countries that are experiencing a surplus of

Kant and Schopenhauer Essay Example | Topics and Well Written Essays - 500 words

Kant and Schopenhauer - Essay Example ical imperative can be termed as an unconditional principle that that all rational human use and it is free form from influence by one’s desire or motive. Kant has given proof that human autonomy should be a presupposed state of free will. Moral action is dictated by its uniqueness of the antinomy of freedom and fundamental determination. For one to do the right thing actions intended should have an impact in the world and one has to go on and undertake it to proof that one is free from external influence. Morality demands for causality and freedom from us. One can be able to conceptualize actions in two ways. One can think in two ways but at the same time, one should be intellectually independent. An autonomous will is required if we are to act morally (Walker, 2012). Moral law is motivated by the desire to attain other interest. Rational will can only come from moral law. This principle emphasizes that people should recognize the freedom of other to act independently to promote universal sable of moral laws. Kant challenges us to act and our will regarded and while at this, we should be able to make universal laws through this princ iple. When we follow reason, the world around us will be shaped by the authority that underlies within our will as humans. The ‘End in Itself†is another maxim used by Kant. It implies that one should treat others whether in one’s personality or others as resource and at the same as an end. Simply put we should not use others as objects but we should perceive them with dignity and significance we all bear. This helps us to differentiate things that have instrumental value and those that have inherent value. In life some things are only used as objects to obtain others. We appreciate inherent things for what they are and not for what they help us accomplish. According to Kant, people have inherent in the sense that we are able to go beyond our instincts and make critical decisions concerning our lived and the society at large

Paper #4 Essay Example | Topics and Well Written Essays - 500 words - 1

Paper #4 - Essay Example He deplores the fact that his mother should have remarried barely two months after the death of her first husband. This soliloquy also shows Hamlet’s meditative nature. It also reveals his filial attachment to his dead father to whom he speaks highly, and his scorn of his uncle to whom he refers in disparaging terms. His references to Hyperion, Niobe and Hercules show him to be well versed in classical literature. His generalizing tendency is also explicable when he says, By the above mentioned quote, Hamlet also blames his mother to be frail and not loyal to his father as she marries with his uncle with haste. The soliloquy as a whole also reveals that Hamlet presented an artificial dialogue before the court and his uncle when he was in the court as the soliloquy is contrasted to his words. Hamlet through this soliloquy expresses his grief and sadness over the demise of his father whom he regards as an appreciative and amicable personality. He also shows in depth love for his father. Hamlet regards that his mother has not felt any pain and torment because of her husband’s demise and has married as soon as she could. He thinks that her tears were â€Å"unrighteous†. Hamlet not only regards his mother’s marriage as a sign of her fragility and weakness but also considers it as incest as he says:   This soliloquy and the feelings expressed in it are indicative of Hamlet’s sorrow and depression that are there because of his mother’s marriage with Claudius. Hamlet also expresses profound love and respect for his father but his mother has degraded herself in the eyes of his son by her act of marriage. Hamlet’s shown sorrow and attitude can be applied on general human feelings and attitudes. Anyone can be sorrowful and sad on such state of affairs. For example, there is a child whose father is dead and his mother marries another man only after a short time of her husband’s death, the child would be badly depressed because of her mother’s act.

Contemporary issues in business (DEBENHAMS) Essay

Contemporary issues in business (DEBENHAMS) - Essay Example According to the company reports, it has acquired enhanced market share pertaining to women’s wear along with men’s wear, whereas in relation to children’s wear it has acquired considerably less amount of market share as it stood at the tenth position. The company since 20 years as an open system is investing in British design pertaining to its exclusive designers. In the year 2012, the company had been awarded ‘Multichannel Retail’ award (Debenhams Retail plc, 2001). This report intends to discuss the external drivers of change that lays a greater impact on the company’s operations. Moreover, the probable negative forces to change will also be recognised in the report in keeping with Debenhams present operational environment. 2.0 Today’s Drivers of Change: PESTEL Analysis of Debenhams Retail sector frames an important part of the United Kingdom’s economy. Drivers of change are applied to derive information regarding the companyà ¢â‚¬â„¢s operational activities. These factors remain external but create a major impact on the organisational operations. This segment of the study will focus on the drivers that foster changes within the retail sector of the UK. Moreover, the implications of these drivers result in internal change within Debenhams as well. The demographic scenarios, the influence of globalisation of the current UK industrial sector and the advanced technical changes have laid a major influence on the retail industry as well. 2.1 Political In order to ensure a competitive analysis of Debenhams within the UK, it is necessary to assess the environment within which the company is presently operating. It has been observed that the retailers are greatly affected by one of the decisive drivers of change i.e. the political structure along with trends in numerous ways. The political influence is essentially created on the retail sector by the power exerted by the politicians pertaining to locations. In the UK, these politicians exert power by on the basis of the ‘land-use planning system’. In this context, the mentioned particular system is primarily about the planning developed by the local authorities. In keeping with these particular activities, government has power to intervene in order to provide direction and guidance regarding the development and opportunities along with proposals (IMI, 2010). Moreover, it has been assumed that regulations prevailing within the UK industrial sector focus mainly on training. In this regard, training expenses act as a driving force within the UK retail sector. Therefore, Debenhams needs to comply with training requirements and regulations to operate within the UK sector. In terms of regulations and governmental impact, it can be noted that in the UK, there are certain national policies being framed on skills and education. These particular national policies lay a major impact on the sector related to skills demand along with supply. Availability of

Seated buddha in meditation Essay Example | Topics and Well Written Essays - 1000 words - 1

Seated buddha in meditation - Essay Example Currently, Buddhism is widespread in India, China, Korea, and Japan. The sculptures of Buddha describe the various positions and activities practiced in Buddhism during worship. These positions include meditation, praying and activities such as offering sacrifices and protection. Buddha seated in meditation, is one of the Indian gods created by the Sri Lankan artists. It is one of the art products of the sixteenth-century. The figure sits on a lotus-vine pedestal, deep in meditation. The body contains several lakshana, numerous auspicious marks that are a sign of his Buddhahood. The sculpture has thirty two conspicuous marks referred to as mahapurusalakshana. There are also eighty lesser marks such as the forehead mark (urna) and the flame protuberance (ushnisha). Other marks in the meditating Buddha are contained in the extended earlobes, locks of hair and the lotus marks on the hands and feet. The sculpture has a height of 48.7 centimeters, width of 36 centimeters, and a diameter of 20 centimeters. The figure is displayed in a glass case placed directly on the museum floor. The front end of the case contains transparent glass that gives a clear view of the sculpture. The sides of the case are made of brownish concrete for protecting the sculpture. The inte rior of the case is white in color, which creates a high contrast with the copper sculpture. Buddha started Buddhism, a religion practiced in India, Sri Lanka, and other parts of Asia. The work is made for the Buddhist followers where meditation is the seventh step in the eight fold path. The eight fold path contains the teachings that guide Buddhists through their faith in order to experience peace in this world and the afterlife. The sculpture is seated in a lotus position, which is the recommended position during meditation. The meditating Buddha is seated in a lotus position with the feet resting on the opposite thigh. The hands are loosely placed

Audience expectations Essay Example for Free

Audience expectations Essay In this essay I will discuss how Arthur Miller set out the first scene of the play, The Crucible to prepare the audience for what the play is about, and how well he did this. I will look at the dramatic devices, language etc.  The play The Crucible has strong links with the USA in the 1950s when communism was a problem. The name of the play creates parallels between Salem 1692 and the USA 1950s. A definition of crucible can be, used to extract impurities this is related Salem 1692 because the judges and townsfolk were trying to purify the village from witches whilst Joseph McCarthy was trying to purify the USA of communists. Peoples views and opinions have not changed since the 1600s and people believe only one way is right, communists and witches are both evil and therefore should be rid of, this is what miller is trying to portray about the world. No-one gets a chance to prove themselves or prove they are good and mean no harm. If you are a witch or a communist you are evil and its not acceptable therefore the only thing to do it get rid of them. This is shown in the play by the fact that lots of people in the village are being accused of witchery, and you die whether you have an excuse or proof that your not a witch, if you admit it you are saved but have to promise you want to come back to the lord but if you are truly faithful to the lord such as goody Proctor, you will not falsely admit to being a witch and therefore will be killed. Miller uses dramatic devices in the play The Crucible, one of these devices is dramatic irony. This is when the audience knows something about a certain character but the other characters dont. They are like secrets no one knows apart from the characters involved. This creates tension as it seems as I everyone is hiding something. Miller uses this technique when the audience knows that Proctor and Abigail had an affair but the other characters are not aware. The audience then gets frustrated because it seems so obvious to them and they want to tell the characters whats going on. He also uses this when the characters dont know that Abigail is lying and the accusations are not real. The audience think it is so simple to realise what is going on because they know there is no such thing a witches. And the audience knows that dramatic irony is a clear device used throughout the play. Exits and entrances are also used in the crucible; this is so the characters can have their private conversations like Abigail and Proctor. This creates confusion between the characters as they all have secrets, this then creates panic of others finding out and this panic can grow like Abigails panic grew for her being found out to be untruthful. This panic grew and grew until she was confessing random names/accusations. I saw goody Sibber with the devil!, I saw Goody Hawkins with the devil!, I saw Goody Bibber with the devil!, I saw Goody Booth with the devil The audience however would know that Abigail and her friends are making it up because there is no such thing as witches. Another technique is the use of offstage action these are events that are not shown but they are mentioned. This is like the affair between Proctor and Abigail, this happens before the play begins. Also the audience doesnt see the dancing in the forest they only hear about it, they dont see it. This is the driving force behind the story; the audience are intrigued by what is going on.  At the beginning of the play there is an overture, Miller begins the play by describing the setting and the scenery in detail, this is so the audience can see what it is like and will help them understand what is going on in the play. A narrow window on the left the detail is important in linking the beginning with the rest of the play, as later on in the play, Betty uses the window, previously described to attempt to jump out of, screaming mama, and this shows hysteria in the play, it is obvious to the audience that introducing themes of witchcraft will cause hysteria. Uncle, themes of witchcraft are all about, all the rumours of witchcraft could have calmed down if Abigail hadnt said Betty had fainted, which is a blatant lie because she didnt know Ruth had apparently fainted as well. We did dance uncle, a bad mistake by Abigail, letting Parris know he was right he was right and therefore giving him more to suspect about witchcraft, and when you leapt out of the bush so suddenly, Betty was frightened and then she fainted.

Health and Safety to Minimise Musculoskeletal Disorder Risk

Health and Safety to Minimise Musculoskeletal Disorder Risk RECOMMENDATIONS Introduction This chapter is concerned with recommendations which can be put forward in order to eliminate or minimize risk of musculoskeletal disorders arising from ergonomic and other hazards. The hierarchy of controls will be considered for putting forward the recommendations. Hierarchy of hazard control The hierarchy of hazard control is a system which provides various hazard control methods, ranging from the most effective to the least effective methods. The hierarchy of hazard control is as follows: Elimination Elimination is the best way to control a hazard as the danger associated with it is completely removed from the workplace but in most cases it is not possible. Substitution The second most effective way of controlling hazards is by substitution which diminishes the hazards associated with a task, activity or process to some extent and new hazards can be introduced but it will have a less harmful effect on the workers. Engineering controls Engineering controls involves the use of physical barriers to prevent interaction between the workers and the hazards by redesigning of the process, job or activity. Administrative controls Administrative controls are concerned with changes in the policies and procedures of the organization. These include: Job rotation Redesigning of task, activity or process Implementation of safe operating procedures Training, instruction and information. Personal Protective Equipment (PPE) The least effective way of controlling hazards is by the use of PPE. Here the workers are provided with PPE’s such as earmuffs, visors, respiratory mask to prevent exposure to the hazard. It is considered the least effective as: The hazard is still present If the worker has worn it improperly, he/she is exposed to the hazard They can create hazards sometimes as they interfere with movement. Recommendations for the fourdepartments Recommendations to the problems identified in the four departments in the factory that is cutting, assembly and finishing will be provided. The recommendations for these four departments will not be the same but there are some recommendations which are applicable to all of them, which are as follows: Job rotation Job rotation falls in the administrative methods for controlling hazards. Job rotation involves rotating the employees from different jobs, especially those who uses the same group of muscle repeatedly and in which the workers adopt poor postures. Micro breaks Micro breaks, as their name suggests are small breaks which can range from 30 seconds to two minutes which the worker can take after working continuously for 30 minutes while either standing or sitting. These breaks are important as it enables the musculoskeletal system of the worker to rest, thereby reducing the risk of developing MSDs, especially if the tasks involves repetitive movements, awkward postures and goes on for long period of time. Training in good handling and lifting techniques Good handling and lifting techniques are essential as it reduces the risk of developing MSDS. This is achieved when the worker adopts the techniques. Training is essential and it should include: What are the risk factors and how to recognize them, How to safely lift and handle the loads. Good lifting techniques Before lifting The lift should be plan. It should be seen if the path for the lifting operation is clear and if not, the worker should remove the obstructions. Adopting a stable posture It is essential to maintain balance and the feet of the worker should be apart with one of his/her leg a bit forward. Getting a good hold The load should be as close as possible to the body whenever it is feasible. Starting in a good posture The worker should bend slightly at the start of the lift. Avoid flexing the back more when lifting The worker should not straighten his/her legs before raising the load. Keeping the load close to the waist The load should be kept as long as possible close to the body. Avoiding twisting of the back and leaning sideways The shoulders should face the same direction of the hips and they should be at the same level. Keeping the head up After the load has been secured, the worker should look ahead and not down. Smooth movement In order to keep control and minimize risk of injury, jerking and snatching of the load should be avoided. Avoid lifting loads that are too heavy Workers should always safely lift the loads within their capacity and help from a coworker can be used to safely lift a heavy load. Adjusting the load after it has been put down It is important to put the load down first then move it in the correct position. Medical surveillance Medical surveillance should be carried out as it allows for the early detections of conditions which can have adverse effects on the health of the workers. Ventilation Cutting department Recommendations for the problems which have been identified in the cutting department concerning the equipment or task, activities or processes are as follows: Loading the spreading machine Here training in good lifting and manual handling techniques are necessary as it will teach the workers how to properly lift the fabrics onto the floor level to place it onto the spreading machine to avoid risk of injuries. The other solutions could be: Reduce the weight of the fabric being lifted and, Have a minimum of two people to lift the fabrics. Spreading the fabric Spreading of the fabric should be done by at least two workers, who are facing each other at the opposite end of the tables. This minimizes adoption of awkward postures and long reaches. Also workers should be encouraged to take micro breaks. Cutting the fabric The spreading table should be set at a good working height so as to improve back and shoulder posture which will result in the worker adopting a better posture. Replace the handle of the electric cutter or the cutter itself if possible, with an adjustable handle so as to improve wrist posture. The fabric should not be cut from only 1 side of the table; it should be cut from both sides of the table so as to avoid long reaches. Micro breaks should be taken. Sorting the cut pieces Avoid overfilling of the baskets. Use of smaller baskets to facilitate lifting and handling. Have two persons to carry the baskets if they are heavy Training in good lifting techniques. Assembly department Recommendations for the problems which have been identified in the assembly department concerning the equipment or task, activities or processes are as follows: Supply and removal of clothes Smaller boxes should be placed at an adequate height to allow easy grips. The tables on which the materials are placed should be of the same height of the sewing table. The tables should be large enough to contain the clothes and they should be stable. Sewing table Height The sewing table should be adjustable so that the workers can adjust the height at their elbow level, which is the most adequate. Size and shape The larger tables can be tailored to make them smaller in order to allow delivery and supply of materials easier. Also for small tables, an addition can be placed on it so as to augment its size. Raised edges can also be placed on the table to prevent materials from falling. Angle Tilting the table by 100 t0 250 towards the operator can improve visibility and prevents the worker to adopt poor neck posture. Chair As it was found out during the study, the chairs are not good enough. Chairs with the following features should be bought: Adjustability The seat height should be adjustable Seat height – this should be easily adjustable and it should be able to be adjusted to the height of the operator who will be using it. Seat width and depth – it should be wide and deep enough so that the users are comfortable and the seat should suit the shortest and tallest users Seat material – There should be enough padding of the material on the seat and back of the chair so that it is comfortable for the user to sit for long period of times. Backrest –It should support the back and lower back and it should be adjustable in angle and height. Arm rest – it should be of adequate size such that it is large enough to support the lower arms but small enough so that they do not interfere with the position of the chair. Foot pedals The foot pedals should be modified so that they are at the same angle and position to allow good posture. Hand tools Hand tools such as scissors of different and adequate size should be provided. Work organization The sewing machine operators could be given the freedom to go and pick up the pieces of materials that they need to work on. Pressing department Recommendations for the problems which have been identified in the pressing department concerning the equipment or task, activities or processes are as follows: Working height The working height should be adjustable as an appropriate height enables the worker to work with his/ her back in an upright position and their shoulders relaxed. Floor surface Anti-fatigue mats should be placed everywhere in the pressing department area. Foot pedals The foot pedals should be close or even with the floor. Finishing department Recommendations for the problems which have been identified in the finishing department concerning the equipment or task, activities or processes are as follows: Chair As it was found out during the study, the chairs are not good enough. Chairs with the following features should be bought: Adjustability The seat height should be adjustable Seat height – this should be easily adjustable and it should be able to be adjusted to the height of the operator who will be using it. Seat width and depth – it should be wide and deep enough so that the users are comfortable and the seat should suit the shortest and tallest users Seat material – There should be enough padding of the material on the seat and back of the chair so that it is comfortable for the user to sit for long period of times. Backrest –It should support the back and lower back and it should be adjustable in angle and height. Arm rest – it should be of adequate size such that it is large enough to support the lower arms but small enough so that they do not interfere with the position of the chair. Accessories Foot rests that are adjustable should be provided to the workers Input and output Training for workers in good lifting techniques to avoid risk of injury.

Dutch Slave Trade Essay -- essays research papers

Dutch Slave Trade   Ã‚  Ã‚  Ã‚  Ã‚  During the 17th and 18th centuries, mercantilism was the emerging economic policy through which the slave trade developed in Europe. In the Netherlands many historical events gave rise to a desire for domination of international trade. They were serious tradesman and were heavily involved in the profitable business of slavery. The Dutch, intelligent and self-ruling tradesmen took no time in displaying their dominance over rival countries, Portugal, England and Spain, in the Atlantic and Indian Ocean. They established their international superiority in trade and impacted today’s society.   Ã‚  Ã‚  Ã‚  Ã‚  From 1609 to 1713, the Dutch Republic was going through â€Å"The Golden Age.† It was a time of economic wealth, and a higher standard of life compared to most European countries. However, the Netherlands had the highest cost of living out of all European countries. It was the period in which mercantilism expanded, and domination of trading power was necessity. England, France, and Portugal were also expanding their boundaries of trade, which will begin a long fight for mastery at sea. The Dutch was the trading capital of the world at this time; in which is represented in this quote,† Although the Dutch tenaciously resisted the new competition, the long distance trading system of Europe was transformed from one largely conducted through the Netherlands, with the Dutch as universal buyer-seller and shipper, to one of multiple routes and fierce competitiveness.†(Encyclopedia Britannica, Vol. 24, pg. 890). The Netherlands operated in 7 provinces, k nown as the United Provinces, and the Dutch society was mainly consisted of bourgeoisie, sailors, and merchants. Because of the major trade industry in Holland, and that agricultural was secondary to the trading industry, the Dutch people were taxed extremely high for goods. However, a wave of culture flowed through Dutch Society, influenced by the economic profit that the Dutch gained from trade. The production of sugarcane and cotton in the New World increased the urgency for laborers in the new colonies, in which led to the major importation of African slaves. These plantations and farms, in the New World sparked the golden business of slave trading, a business that will guide the Dutch to economic wealth. The Dutch entered the slave trade around the 16th... ... ocean. These diseases were due to the minimum ventilation, light, food, and sanitation necessary to survive the trip across the ocean. The slaves were also chained to prevent revolts and committing suicides by jumping over-board. Traders even hired freed blacks to spy on the slaves, to prevent an uprising to occur. Nearly 1/4th of the slaves died during the journey across the Atlantic, which was an average of 2-3 months. The slave ship then had either two paths to take; one to the American colonies or to the West Indies. When the ship reached fresh water and land, the slaves were cheerful, explained here: It was reported that slaves danced with joy when they saw land and green trees again. For the managers of the slave ships, it was important that the slaves were in good spirits and looked healthy as they were prepared for the market. (Postma 168) When the slave ships arrived in the West, they had to be checked of any diseases that the slaves may have. Sometimes this inspection took almost 2 months. For example, the Vergenoegen was denied entrance into Surinam because of diseases. Once the disease had resided the ship was allowed to enter the harbor, and to sell its human cargo.

Tobacco Essay -- essays research papers fc

THIS IS A PAPER REGARDING THE TOBACCO INDUSTRY (3 PAGES). The Killing Business? This paper is about the tobacco industry. Some would find that the label ‘killing business’ is very appropriate. Others would say that that name is misleading and inaccurate. Biased, I am not. So we will look at the issue in regards to the industry from both consumer and producer points of perspective with fairness and equality in reach. With an open mind now, let’s peer closer at the aftermath tobacco has left us standing in. Something has to get a non-tobacco user to try his/her first cigarette, cigar, chew, or whatever it may be. What is that something? Tobacco ads play an important part in getting people hooked. The government has taken a step in the right direction by reducing the ways that the industry can advertise tobacco. They have limited it to written ads mostly like magazines, billboards, sponsorship (meaning that Marlboro could sponsor a racecar driver), and T-shirts. They aren’t able to advertise on television or radio in any way. This helps to steer youth away from tobacco. But is this grafting the industry’s amendment of free speech? Not when the industry is responsible for thousands of deaths each and every year. What is it that makes a tobacco-user keep on buying the product? One of the most addictive substances in the United States. The mystery matter that keeps consumers coming back for more is nicotine. Is it necessary that the industry utilize nicotine to keep customer...

Essays --

Analysis and Critique of Reading Assignment 1 Paper â€Å"Limits of Instruction-Level Parallelism† In this report the author provides quantifiable results that show the available parallelism. The report defines various terminologies like Instruction Level parallelism, dependencies, Branch Prediction, Data Cache Latency, Jump prediction, Memory-address alias analysis etc. used clearly. A total of eighteen test programs with seven models have been examined and the results show significant effects of the variations on the standard models. The seven models reflect parallelism that is available by various compiler/architecture techniques like branch prediction, register renaming etc. The lack of branch prediction means that it finds intra-block parallelism, and the lack of renaming and alias analysis means it won’t find much of that. The Good model doubles the parallelism, mostly because it introduces some register renaming. Parallelism increases with the model type; while the model adds more advanced features without perfect branch prediction it cannot exceed even the half of t he Perfect model's parallelism. All tests conducted show that the parallelism of entire program executions avoided the question of what constitutes a 'representative' interval because to select a particular interval where the program is at its most parallel stage would be misleading. Widening the cycles would also help in improvising parallelism. Doubling the cycle width improves parallelism; appreciably under the Perfect model. But, most of the programs do not benefit from wide cycle widths even under the Perfect model. Depiction to the parallelism behaviour due to window techniques. Evidently discrete window widening tends to result in lower level of parallelism th... ...h prediction and jump prediction, the negative effect of misprediction can be greater than the positive effects of multiple issues. Alias analysis is better than none, though it rarely increased parallelism by more than a quarter. 75% improvement has been achieved under "alias analysis by compiler" on the programs that do use the heap. Renaming did not improve the parallelism much, but degraded it in a few cases. With few real registers, hardware dynamic renaming offers little over a reasonable static allocator. A few have either increased or decreased parallelism with great latencies. Instruction Level Parallelism basics are well explained. Pipelining is important than size of the program. Increased ILP by branch prediction and loop unrolling techniques. But cycles lost in misprediction and memory aliases handling at compiler time have not been taken into account.

Vitamin C in Different Fruit Juice

Activity 1. 21- Is high Vitamin C all it claims to be? Purpose: * To investigate the vitamin C content of fruit juice * To investigate which type of fruit juice provides the most vitamin C The quantity of vitamin C in food and drink can be determined using a simple colour test. Vitamin C decolourises the blue dye DCPIP (dichlorophenolindolphenol). Vitamin C is an antioxidant and reduces the DCPIP. DCPIP changes from blue to colourless (or slightly pink) as it becomes reduced. We will be testing a range of different fruit juices to see which contains the highest concentration of vitamin C Hypothesis: I predict that the orange might be the juice that provides the most vitamin C; this is because it is widely promoted as a ‘high vitamin C juice’. * Grapefruit juice might contain the second highest amount of vitamin C; also because of it promotion in the media. Vitamin C is a water-soluble compound that is essential for life. It is involved in many processes in the human body , including: the production of collagen in the connective tissue; the synthesis of dopamine, noradrenaline and adrenaline in the nervous system; and the synthesis of carnitine, which is important in the transfer of energy to the cell mitochondria.A deficiency in vitamin C causes scurvy, a disease that affected sailors in the 16th – 18thCenturies. It was discovered that fresh fruit, e. g. limes and oranges, or sauerkraut (preserved cabbage) provided the sailors with protection from scurvy. Safety: * Running should be avoided in the laboratory to prevent accidents especially when handling liquids * Goggles should be warn at all times when carrying out the experiment * Care should be taken when handling glass wear * The supervisor should be informed about any spillages of liquid that may be hazardous to others in the laboratory. Controlled variables: Temperature; If a juice is higher in temperature than the other, it will cause the reaction to speed up which would make the exper iment unfair. * Concentration of DCPIP; different concentrations would not benefit the experiment as we are only changing the type of juice. * Shake each flask using the same movements; more vigorous movements may add oxygen which would affect the DCPIP and turn it slightly blue again. * Same end point colour (colourless); attention and concentration should be given to see through until the very last drop so the volume is not increased. Independent variable: * Fruit juice Dependant Variable: Volume of juice required to decolourise the DCPIP. The experiment procedure: Equipment: * 1% DCPIP solution * Vitamin C solution * Range of fruit juices * Conical flasks * Beakers * Pipette accurate to 1cm3 to measure volumes accurately * Burette to measure volumes accurately * Safety goggles Method: 1. Pipette 1cm3 into a beaker 2. Fill the burette with the vitamin C solution 3. Add the vitamin solution in droplets 4. As soon as the DCPIP goes colourless, stop the burette and record the volume of vitamin C solution that was used. 5. Repeat this procedure with other juices 6. Repeat the experiment at least 2 times . Calculate the mean result for each juice Table of results: | Vitamin C| Orange| Grapefruit| Lemon| Blueberry| Pineapple| | 1| 2. 5| 3| -| 2| 13| | 0. 4| 2. 4| 1. 95| 1. 1| 3| 12. 75| | 0. 35| 0. 4| 1. 15| -| 0. 8| 8. 2| | 0. 1| 2. 1| 4. 7| 1. 7| 1. 5| 8. 2| | 0. 1| 1. 96| 4. 6| 2. 3| 1. 8| -| AVERAGE| 0. 39| 1. 96| 3. 08| 1. 9| 1. 8| 10. 5| Here the least volume of juice needed to decolourise DCPIP was the blueberry juice, followed by lemon then orange juice. From the experiment, blueberry juice provided the most vitamin C because less of it was needed in order to turn DCPIP colourless.The pineapple juice was the juice that let out the highest volume from the burette in order to decolourise DCPIP; this is because it was the juice that provided the least amount of vitamin C. All of the juices had vitamin C in them as the highest volume was only 10. 5cm3. The res ults obtained from the experiment showed no relation to my hypothetical prediction. It may have been because of the experimental errors that had been overlooked whilst carrying out the experiment. The results from the experiment did not agree with the widely publicised fact that orange juice provides the most vitamin C.A number of errors could have been made: the temperature may not have been the equivalent for all juices( the last juice to be measured may have been at a higher temperature than the rest causing the reaction with the DCPIP to hasten), the amount of shaking may of effected the results as too much shaking could have added oxygen which would have restored the DCPIP to blue, the end point may have been difficult to judge because of it close proximity, some juice may have been lost whilst it was being transferred from the beaker , there might have been an error in how accurate the juices were measured or recorded.In the future more attention could be given and the experim ent could be done more slowly; time may have been an issue when carrying out the experiment. The results obtained were pulled together from different groups in the class who may have all treated their readings and measurements differently, therefore it would be much reliable if I repeated the experiment and obtained at least three readings for each juice on my own. Moreover, the juices bought could all be from the same brand, this is because some manufacturers put more sweeteners or fresh juice than others.

Government Health Campaign: The Change4Life campaign

The Change4Life campaign aims to help families to eat healthier and educate them on the importance of exercise. This is because it hopes to tackle the rising issues of obesity in households. Change4Life responds to an urgent need to tackle the disturbing rise in obesity. It was launched in England in 2009. The original purpose for the campaign was a societal movement, which meant that it was a childhood obesity prevention strategy. The campaign is reinforced by the Department of Health and intends to target the growing problem of obesity in a very hands-on, positive way, by implanting healthy eating and exercise habits into people from a young age. The campaign had targeted parents of children between the ages of 5-11. Particularly those from boroughs of the population where parental attitudes, beliefs and behaviours showed that their children were more likely to gain excess weight. Change4Life mission today is to encourage individuals to eat well, move more and live longer. http://www.physicalactivityandnutritionwales.org.uk/Documents/740/DH_summaryof_change4lifeoneyearon.pdf (accessed on 05/01/2016) https://www.noo.org.uk/core/eval_reports (accessed on 05/01/2016)Government Regulation on Media in America It is a government programme to tackle children obesity by helping families recognise the effect of unhealthy or excessive eating can have on a child’s life. This is important because children that are obese would cost the NHS later on because they would need to be provided with beds and treatment. Britain is a welfare state and therefore, the government has to provide medical care to the general public through taxation. The Change4Life is a programme for the government to reduce the rising issues on obesity for children. The health campaign programme is helpful in containing the spread of obesity and educating families with children to eat healthier and exercise regularly. http://www.weightlossresources.co.uk/healthy_eating/healthy-lifestyle/change-for-life.htm (accessed on 05/01/2016) http://www.nhs.uk/Change4Life/Pages/what-is-change-for-life.aspx (accessed on 05/01/2016) http://campaigns.dh.gov.uk/category/change-4-life/ (accessed on 05/01/2016) Change4Life is a social market that hopes to imprint their ideas of achieving a healthy active lifestyle and why it is important to the general public. This is because obesity has a severe impact health of individuals; increasing the risk of type-2 diabetes, some cancers, and heart and liver disease. This is problematic for the government and the general public because the money for treatment comes from taxation. Tackling the increase of obesity is vital. Research has shown that 10% of all cancer deaths among non-smokers are connected to obesity. The danger of Coronary Artery Disease rises 3.6 times for obese people and the risk of developing type 2 diabetes is about 20 times larger for people who have a BMI over 35 when compared to individuals with a BMI between 18 and 25. These illnesses can eventually decrease life expectancy. http://www.nhs.uk/change4life/supporter-resources/downloads/change4life_marketing%20strategy_april09.pdf (accessed on 05/01/2016) The Main Purpose of Change4Life Change4Life focuses on the lifestyle elements that can be directly related to a healthy active lifestyle. The campaign focuses on the cause of the childhood obesity and therefore, aims to tackle the rising issues by targeting households with children. This is because if families are familiar with the basics of nutrition then they are armed with the knowledge to make positive decisions with regards to their diet. For example; a family who eats processed food like microwavable lasagnes frequently, might change eating habits and actually cook their lasagnes. A few simple changes, such as exchanging ready meals for healthy, homemade dinners, or snacking on fruit as an alternative of chocolate; can have a massive effect on health and weight problems. Change4Life advertise on television, newspapers and schools to attract households with families in order to fulfil their aim of childhood obesity. Leaflets are sent to households in order for them to understand what food can do to a person’s development. This is vital because understanding of the importance that specific foods and ingredients have for general health and welfare can have a great impact on overall health. http://www.theguardian.com/society/joepublic/2008/dec/31/change4life-campaign-obesity (accessed on 05/01/2016) https://www.gov.uk/government/news/new-change4life-campaign-encourages-families-to-make-sugar-swaps (accessed on 02/02/2016) http://www.activelifeltd.co.uk/change-4-life/ (accessed on 02/02/2016) Another purpose for the government establishing Change4Life health campaign was that the increase in obesity numbers among adults and children which was costing the NHS billions every year. The Government Office for Science’s Foresight Report implied that â€Å"if we don’t take action now, our society will be consumed by a major public health problem matched only by climate change in both its scale and complexity.† This further shows the risk and completion associated with obesity can have on society. It also highlights the importance of Change4Life campaign in society. The phrase â€Å"major public health problem† can imply that obesity can cause the NHS billions, further making it less likely to have an NHS in future. According to Prime Minster David Cameroon obesity cost on the NHS was  £4.2 billion in 2014 had risen to  £6.4 billion by the end of 2015. The Government Office for Science’s Foresight Report implies that by 2050 the figure would drastically rise to  £50 billion. Further, becoming a finical and social problem for the general public and government. This also shows the importance of Change4Life campaign because it might http://www.nhs.uk/Change4Life/supporter-resources/downloads/Help_stop_childhood_obesity.pdf (accessed on 05/01/2016) https://fullfact.org/news/how-much-does-obesity-cost-nhs/ (accessed on 05/01/2016) Impact of Change4Life Read also Six Dimensions of Health Worksheet The Change4Life had been successful in impacting 85% of their target audience, who were households with children. The health campaign had won fifteen industry awards and multiple sub-campaign such as; Start4Life, which is only targeted for women and middle-aged adult. There are other multiple sub-campaigns for everyone else needs such as Cook4Life, Walk4Life, Swim4Life, Moreactive4Life, Muckin4Life, Bike4Life, and Smallsteps4Life. The Change4Life health campaign and its sub-campaign were made available to local and national partners in order that the campaign and the sub-campaigns are more successful. Change4Life was successful in making an impact on 570,000 families and 61,000 children to eat healthier and move more for a healthy active lifestyle. https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/213719/dh_130488.pdf (accessed on 05/01/2016) http://www.marketingmagazine.co.uk/article/1167544/healthy-eating-change4life-check-up (accessed on 05/01/2016) https://www.gov.uk/government/news/purchase-of-sugary-drinks-falls-during-healthy-swaps-campaign (accessed on 05/01/2016) The health campaign has come in for disapproval, but the government states that one million mothers have pursued to change their families' lifestyles in the past year. This shows that Change4Life campaign is changing the perspective of mothers who were not focused on what food their children eat were considering that food can affect the health. Normally these mothers are from a working-class background because that is their target audience when advertising. Working-class households more likely to be unaware of what processed or fast-food can have on a human body and more likely to buy and eat those foods due to being cheaper and less time-consuming. Therefore, the government claiming that Change4Life had changed the viewpoint of mothers shows the success of the health campaign due to increasing the awareness of the problems associated with obesity. Mothers are also seen as the dominate role in the household because she controls the food eaten by their family. http://news.bbc.co.uk/1/hi/health/8518251.stm (accessed on 05/01/2016) https://www.gov.uk/government/news/new-change4life-campaign-encourages-families-to-make-sugar-swaps (accessed on 05/01/2016) http://webarchive.nationalarchives.gov.uk/20130107105354/http:/www.dh.gov.uk/prod_consum_dh/groups/dh_digitalassets/@dh/@en/documents/digitalasset/dh_115511.pdf (accessed on 05/01/2016) Impact of Change4Life in Schools School Meals Due to the popularity of Change4Life in the first year; the government was inspired to created standards in 2010 where children would be given a healthy school meal. This is because Change4Life had been a success in identify the causes and ways of preventing obesity levels rising. Schools meals have been altered by the government. The portions of fruits and vegetables in school meals in 2005 was 12.5% and the statistics has increased to 67% in 2014. Venue machine with chocolates and crisps were banned from schools in order to make sure that children eat healthier food. It also made sure that children were less likely to become diabetic because sweets would be limited and also the government has increased the VAT on sweets and soft drinks. There are over 500,00 school which has signed up to the Change4Life programmes across England and Wales. This shows the successful impact Change4Life had on schools because meals have become healthier in order to provide a balance diet. Breakfast clubs are another example of how schools provide a balance meal for students. Children that are feed quickly or do not have breakfast; can be provided a good meal to start an active date. https://www.nhs.uk/change4life-beta/campaigns/sugar-smart/home?gclid=COvl5_DB8MoCFQkq0wodIoUC8A;gclsrc=aw.ds (accessed on 05/01/2016) http://www.nhs.uk/change4life/Pages/schools-supporters.aspx?filter=SchoolResourceSetting (accessed on 05/01/2016) https://campaignresources.phe.gov.uk/schools (accessed on 05/01/2016) Sport Clubs in Secondary and Primary Schools Change4Life had established sports clubs to attract the interest of children and young people who have not usually taken part in physical education or sport and are consequently less active. The sports clubs were designed to educate children and young people about how to lead a health active lifestyle. The sport activity for children was surrounding five different multi-sport themes, such as creativity, treasure hunt, and combat. For young people the clubs were related to Olympic and Paralympic sports, such as wheelchair basketball and softball. http://www.nhs.uk/change4life/Pages/sports-clubs.aspx (accessed on 05/01/2016) http://www.nhs.uk/change4life/Pages/primary-schools-sports-clubs.aspx (accessed on 05/01/2016) http://www.youthsporttrust.org/how-we-can-help/programmes/change4life-sports-clubs.aspx (accessed on 05/01/2016) The latest evaluation of the sports clubs from Change4Life had shown that since the clubs started in 2011 a remarkable two hundred twenty-five thousand children and young people have joined. Primary schools had seventy thousand children who took part in over four-thousand primary school clubs in the previous year with over fifty thousand clubs sessions being put on for young people. Since joining the primary clubs over one hundred one thousand children now feel positive about being active and playing games, whilst almost seventy-five thousand are now achieving sixty minutes of activity on most days of the week. https://www.canterbury.ac.uk/social-and-applied-sciences/human-and-life-sciences/spear/research-projects/change-4-life-school-sports-club.aspx (accessed on 05/01/2016) https://www.jfhc.co.uk/uploadedFiles/Redbox/Pavilion_Content/Our_Content/Social_Care_and_Health/videos/JFHC_videos/2a%20Chris%20Wright%20Change4Life%20JFHC.pdf (accessed on 05/01/2016)

Leadership Styles Case Study Essay

1. What type of leadership is practiced at NCF, transactional or transformational? How do you know? The type of leadership that is practiced at NCF is transactional. Their values are honesty and honoring of commitments and reciprocity. The director stresses to all the employees that dual relationships are a conflict of interest prohibited by the organization. Employees motivated by safety, security, and belonging and this is motivated by the leader rewarding the staff by having an employee lounge built so the employees don’t have to eat off campus. Problem solving is found in the leader, the director encourages staff to report any non- sanctioned interaction between social workers and clients. This can be grounds for employee termination. Distribution of power â€Å"Power-over† the director uses rewards conceived and legitimate bases, by using the lounge as a â€Å"power over† reward. The influence is a unidirectional this memo is from director to employees. 2. What type of leadership is practiced at SSS, transactional or transformational? How do you know? The type of leadership that is practiced at SSS is transformational. The director uses power with rather than power over. He does not use rewards conceived or legitimate bases instead he uses expert, referent and inspirational bases. This is a multidimensional influence because the director simply asks his staff and employees for their participation and input in overcoming this obstacle. Their values are liberty, justice, equality, peace, and humanitarianism because the director, staff, and employees have a goal in common, they are depending on each other, their prosperity will rise and fall together, and they share the results of overcoming this obstacle together. 3. Which style of leadership would you recommend for a human service organization? Explain your answer. The style of leadership I would recommend for human service organizations is transformational. This type of leadership involves the organization as a whole. Everyone in the organization works together in order to achieve the common goals and all share the achievement. In my opinion it is best to include the employees in running the organization. By doing this it will not only make them feel a part of the organization it will also make the hard work worth more to them. It makes the employees feel better about the work place if they feel that their opinions count.

Superstition in a Taiwanese Family

Final Writing Assignment: Superstitions in my family Talking about superstitions is a common fact in my family, and in ours modern societies. Even the more reasonable person at least once in his life had been superstitious. Even if we are not extreme in this belief; whom had never crossed their fingers or ran away if we see a black cat. We all even unconsciously believe in fate, good or bad luck. Some people are really extreme in their belief of superstitions but I tend to think that is a way for them more easily to accept some facts whenever the science can not explain it.Superstitions are not limited to a particular part of the globe, people, or community. All superstitions exist, in one form or another, and get different degrees of implication. Superstitions are passed on from one generation to another, through habits or religious practices. No doubt that less educated people are more sensitive to these believes because their understanding of the world and sciences are limited. I am however a rational and educated person. I tend to believe more in reason than feeling but I also happen to be superstitious.My superstitions are those ones my family has, and more precisely my mother conveyed to me. Also my country, Taiwan, where I have grown up is full of superstitious beliefs. Superstitions are a real part of the Asian culture. I totally experience it everyday in my proper family. Some examples of common superstitions of my culture are: you have to knock the door when you enter a room in a hotel in order to tell the ghosts that they have to leave. Or do not use your finger to point the moon or you take the risk to get your ears cut.Another, the most common in all over the world as well as in my country is the belief is link to a number for us the number four which pronunciation in Chinese is really close to the word, die. The another is that a black cat crossing your path can affect your luck, something bad will happen to you soon or later. Firstly, I think it is important to know what a superstition is: According to The Oxford Dictionary, superstition is â€Å"excessively credulous belief in and reverence for the supernatural.A widely held but irrational belief in supernatural influences, especially as leading to good or bad luck, or a practice based on such a belief. † Now for the really scientific mind this belief can seem totally stupid or wrong. But I tend to think that there is no real rational explanation to this belief, we just follow those superstitions because we may be unconsciously afraid of the consequences in next second if we do not follow. For example, my mother used to tell me since I am a kid that do not whistle during night because hypothetically some ghost could be attract by the sound and follow me home.The elder generation really keeps and respects this kind of belief and we grow up with. Lots of people in Taiwan respect those believe that most of foreigners who do not know it and make the mistake are rapidly warned. Maybe this superstition could seem preposterous but most of people here believe in it, so you tend to believe too. For other example, in my family everybody believes that during the Ghosts month, it is inauspicious to travel, to marry, to swim, or stay late outside at night because they believe that all the ghosts of the universe walk on the earth during that month.So, that is why my mother asks me not to stay out at night because she wants to prevent any possibility that I meet any of this â€Å"unknown but possibly dangerous ghosts. † My country may be full of superstitions but many of them can be mock through scientific experimentation. For example, my mother believes that a woman during her pregnancy cannot use any sharp tool or glue without take the risk that her baby gets some bad after-effects. So does it mean that during all her pregnancy, she cannot use a knife so she cannot eat meat by herself.If we think more reasonably I do not see which does not enter the body can get the baby any consequences. This superstition must have evolved with the science but still in Taiwan that lots of family believe in it and really pay attention to pregnant woman. I ignore from where this superstition comes from but we still scare of the unknown and invisible things. In conclusion, the superstitions had been through centuries brought down from our ancestors. All these superstitions affect people’s life and have been kept and brought forward until now.In Taiwan superstitions are a real part of our customs and traditions. I really think that my family is really affected by these beliefs and divided between tradition and modernity. Eventually though I am a realistic person, I sometime get caught up in my mother's superstitions. I do not believe in superstition but unconsciously, I put myself into these through my youth. These superstitions are more than only simple beliefs they are my culture, and my identity. I would love to know how people of my ge neration and other countries live their proper superstitions.

Wanderer in a Waste Land Essay Example | Topics and Well Written Essays - 750 words

Wanderer in a Waste Land - Essay Example Indeed, his reference to the fire represents certain unnecessary desires for human beings. In particular, Eliot suggests in â€Å"The Fire Sermon† that these desires cause intense destruction to their respective immediate environments. Ideally, human beings should be free from such desires as numerous seductions (Thesing & Wrede). However, this is not what happens in the contemporary world, as Eliot would wish. The fire burns up a moral civilization and replaces it with one that is sinful in a symbolic manner. Consequently, the desires, which Eliot dislikes, cause uncountable evils hence the need to avoid them. There is a noteworthy divergence in the use of fire in this film called â€Å"The Way Back†. This is because fire does not refer to any human sins in this film. However, it is a positive phenomenon for the wanderer who experiences several hardships. For example, the wanderer needs the fire to warm himself on his way to India. The wanderer cannot survive without the fire given that the place he has to go through has extremely cold weather. In addition, the nights get cold hence necessitating the presence of the fire to the wanderer. Moreover, the wanderer must have fire to cook all the foods because there are no alternative cooking methods in the desert. The fire also plays other significant roles in the wilderness, for example, providing light (Weir). Eliot uses the phenomenon of water to introduce a feeling of realizing ones sins. For example, in this section of the poem he reveals characters who finally understand their sins. In addition, these characters wish to cleanse their respective souls because they now hate sin. Consequently, this significant realization occurs through water. Indeed, there is an admirable change in the characters that change from their respective sinful manners. Consequently, the film uses water to indicate an element of survival for the wanderers

The Body In American Popular Culture Essay Example | Topics and Well Written Essays - 1000 words

The Body In American Popular Culture - Essay Example Even as early as the beginning of the twentieth century, American culture has been concerned with the concept of the ‘body’, and in the need for physical exercise and fitness for both men and women (Winter, 1999, p.33). focusing on the body and the concept of masculinity. One of the important reasons for this development is the increased attention given to the male body by popular culture and the media. With the stress on desirable body images, there is increased premium placed on physical attractiveness for men, with the consequent need for men to invest in their appearance. Visual media in the form of advertising, film, magazines, folk tales, and other fields promote men’s increasing awareness of their bodily condition, encouraging them to pursue ideal conceptualizations of physical beauty. Wienke (1998) adds that vulnerability to the allure of the consumer market is also increased. To â€Å"enhance both the physical and symbolic value of men’s bodiesâ⠂¬  states Wienke (1998, p. 256), there is growing the availability of a range of exercise equipment, dietary supplements, and other products.

Operations Management Principles Bachelor Essay

Operations Management Principles Bachelor - Essay Example Printer and its Toner has to be optimized. In manufacturing, APS gives a methodology of concurrent synchronization of material and capacity with customer orders. (Advanced Planning and Scheduling- APS) With APS to be used is also Lead Time Management, which is the time between the start of a process and its completion. In planning parlance, the lead-time is usually an estimated time. As the plant's finished product consists of Printer and Toner, though different categories of products, but one item is the consumable product of the other. For printer, the toner is the consumable item and as such a printer will be of no use until it is loaded with the Toner. Hence the model of Collaborative Planning, Forecasting, and Replenishment -- CPFR will be useful which provides customer level visibility across the supply chain in order to attain the inventory reductions, revenue lift and cost reductions which remain the final objectives of collaborative initiatives. The solution meets limited materials and production planning against controlled and uncontrolled demand plans to the meet the normal goals of profitability, productivity, competitive customer lead times, and backlog levels.

The witness beneficiary rule in S.15 of the Wills Act 1837 is outdated Essay

The witness beneficiary rule in S.15 of the Wills Act 1837 is outdated and in need of reform.Discuss this statement with reference to relevant academic and judicial comment - Essay Example 15 of the Wills Act 1837 which have prompted lawyers, paralegals, legal practitioners and academicians to observe that there is a need for amends, so as to have the pitfalls amended. One of the drawbacks in the Witness Beneficiary Rule in s. 15 of the Wills Act 1837 is the failure to capture the complexities that accompany the law of testation. Specifically, the Witness Beneficiary Rule negates a situation whereby a beneficiary of a will gets married to the main witness, 10 years after the signing of the will. This is a complex issue because the Witness Beneficiary Rule assumes that there is always a distinction between a beneficiary and a witness and this assumption fundamentally underpins and informs the legitimacy of the exaction of the will, upon the death of the testator. Instead, what is captured as a limitation, known as Gifts to an attesting witness to be void states that: if any person attests the execution of any will of any will to whom or to whose legal spouse any beneficial legacy, device, interest, estate, gift or appointment, of or affecting any real and/ or personal estate [apart from and except directions and charges for the payment of debt(s)], shall be thereby made or given such legacy, device, interest, estate, gift or appointment, shall, so far only as concerns such person or legally recognised spouse or any person claiming under such a person [a legally recognised spouse], be totally null and void, and such a person so attesting shall be admitted as a witness, to prove the execution of such will, or to demonstrate the invalidity or validity thereof, regardless such legacy, device, interest, estate, gift or appointment that has been mentioned in such will1. The provision above is therefore clearly derelict of the consideration of the circumstances that may impede the exaction of the Witness Beneficiary Rule in s. 15. To the effect of the above, solution to the complication above will be pegged on the circumstances

D1 Assignment Example | Topics and Well Written Essays - 500 words

D1 - Assignment Example the start, therefore, California was prone to fabricate its experience and have continued to show some version of the that experience on and off ever since. In addition, Starr meant that our actual lived experience takes place in California, where our marriages, tribes, cultures, histories and neighbors, public laws, private agonies and our real homes right down to our humble daily occurrences and activities such as eating existed. All these things were pursued by the fact that one belonged to California or was precipitated by California-ism which depend upon love affair, power and pleasure, norms and values of human made empires not those that emanate from Heaven. When Starr stated that California entered history is a myth, he tried to imply that California has been seen Shangri-la-the promised land of many pilgrims who looking for American dream. In addition, the statement implied that California which is the second most populous State in the United States has been blessed with human diversity and natural beauty (Starr 30). More so, the State has been witnessed many events such as innovation, triumph, and discovery. For many years, Ca lifornia native people lived in plenty or of good topography and climate suited to human habitation. During the renaissance period, European colonization were not the only one doing good and great things. This is because societies in other parts of the world flourished. As the world turned into the 15th century, it seems that each in the world had its own renaissance. Native Americans of North America were not an exception. These people had diverse languages and culture much such as Europeans. When colonizers from Europe landed in North America, they could not have imagined of the intricacy of the people they were soon to interact with. Not all Native Americans lived in peace like Europeans; the continent faced tribal conflicts that sometimes led to cultural and human destruction. European colonizers in California sought to

Religion of the Native Americans Essay Example | Topics and Well Written Essays - 500 words - 1

Religion of the Native Americans - Essay Example The present research has identified that in many Indian tribes healing, spiritual belief or power, and community are not separated. Often the cause of a disease is considered to be an imbalance between spiritual, physical, mental aspects of a personality; Indian medicine is a medicine of spirit that restores order in a human soul by ceremonies, special forms of prayer, honoring the sacred and herbal remedies. Many Western pharmaceuticals are actually based on Native American Herbal medicine. Dietary rules of Indians largely depend on the geographic area. Location is the major determinate of the way a tribe acquired food; in some tribes, the major source of food was hunting, whereas others specialized in fishing, gathering, planting, desert farming. Native American food can be dangerous, traditional ethnic food involves risk, as home processed sea mammal blubber "foster continuation and growth of Clostridium botulinum. These bacteria produce the deadly botulinal toxin that causes the disease." This disease, botulism, affects nerve transmission what results is paralysis and possible death. Even though cultural traditions die hard and some just cannot give up eating fermented fish heads and seal flippers, in general, Native Americans adjusted to modern food customs. These sacred places are experienced by Native Americans as alive where unknown becomes known. In such way, Indians have no Sabbath Sunday every week, but they do have everyday prayer and rest when there is a need for it. Â  Native American Vision Quest is a substitute for Baptism in Christianity. Boys at puberty "are encouraged to enter into a period of fasting, meditation and physical challenge. He separates himself from the tribe and goes to a wilderness area. The goal is to receive a vision that will guide his development for the rest of his life." Vision Quest is obligatory only for Indian boys; girls usually get their ears pierced at the same age. Â  Indian medicine man is called Shaman. This ho ly man not only healed the sick by smoking tobacco, performing dances, burning sweet grass and praying to the spirits but also could interpret dreams and signs, change the weather and foretell future. Indians also used medicine bundles that contained unusual rocks, herbs, animal skin, and a strand of hair. As the owner of the bundle grew older, more items were added. A medicine bundle could be passed to friends and was buried together with the owner. Mortuary customs of Indians vary from tribe to tribe and in every specific occasion, different rituals are carried out depending on the social and moral condition of a person, ethical conduct of a tribe. Good Indians after death are believed to go to the distant West, where their original ancestors used to live, whereas bad Indians have to serve another earthly life reborn in a body of a grizzly bear as a punishment. That is why Indians do not eat the meat of grizzly bears.

Rhetorical analysis over an inconvenient truth Research Paper

Rhetorical analysis over an inconvenient truth - Research Paper Example This increasing trend is the reason the earth is warming and its climate changing. Greenhouse gasses are predominantly man-made. (Lean, Pearce, 2006). People are the cause but their collective acknowledgement of the global warming problem has been slow. Because of this apathy, if the population of the planet were to immediately discontinue polluting the air with carbon dioxide emissions, climate changes would still continue long into the future. Humans are creating a planet that will experience major climactic changes in the near future, a shameful circumstance. The film by Al Gore An Inconvenient Truth is pointed directly at citizens and politicians of the U.S. who, for reasons unknown to Gore and the rest of the civilized world, are either unaware or deny global warming exists except in the mind of liberal environmentalists. To this end, Gore attacks the misconceptions perpetrated by large corporations such as oil and auto companies which believe they will be the losers if limits o f CO2 emissions are legislated in the U.S. For example oil and gas company Koch Industries has given $73 million to climate denial groups. (Vidal, 2010). Recent commercials touted the benefits of CO2, how it wasn’t harmful because it was natural.

No Advertising Essay Example for Free

No Advertising Essay â€Å"What do I wear in bed? Chanel N °5, of course. †Marilyn Monroe mentioned in her interview in 19521. When referring to fragrance, it is hard not to mention Chanel N °5, due to its uniqueness, longevity and popularity, it is associated by others with women, famous and not famous, who have worn it in different eras over its decades. Chanel N °5 is the first perfume launched by CoCo Chanel in 19202, it is not only one of the world’s top selling perfumes3 but also represent a world of fantasy and reflection of the desire and pleasure of the time period. ?Prior to the introduction of magazine, newspaper is the main communication source of information and advertising in the society4. At that time period, it is one of the most effective method for advertisings to enter the house of consumer since the limitation of technological development of radio and television have not yet been discovered. Different from newspaper, magazine does not aim to target everyone, it often has very specific group of target group, presenting information and areas of interest that its target group would enjoy. In the early age of magazine, there was a great emphasize in targeting elite class of the society, which be seen from extremely informative full page of texts. After a realization of increasing number of middle class and immigrants, magazine shifted its target from the elite to middle class5, which lead to the necessity of the use of imagery to communicate. Editors of magazine has shift from elite man with a background of mostly literature to middle class man with a background relating to merchandise. Magazine realized that the profits are not made through subscriptions, but through companies market their products by buying spaces in the issue6. Advertisement in magazines has become one of the most prominent method of marketing or in another word, methods of creating desire. Chanel has always been featured their advertisement in leading female fashion related magazine such as Vogue, Harper’s Bazaar and Elle. This essay will explore the comparison of Chanel N °5 fragrance magazine advertisement from a different time period of 49 years in relationship to the cultural shift and the impact of advertisement from self satisfaction to sexual attraction which represents through values hold in gender, stereotypes, lifestyle, desire and fantasy. The two advertisements that will be used to analyze are the magazine ads of the famous Chanel N °5 perfume. ‘Chanel becomes the woman you are’ print ad in 1959 (Fig1) starring Suzy Parker, one of the most recognizable faces of the 1950s as a supermodel and actress. Suzy Parker was the signature face for Coco Chanel as she has always been associated with elegance and glamour7. The dominant part of the advertisement presents a black and white dreamy photograph of Suzy Parker in a beautiful evening gown with the perfect hair and make up, glancing slightly away from the viewers. The ads also features the well known bottle/ product, Chanel N °5 as a secondary focus with a tag line ‘Chanel becomes the woman you are’ with a paragraph expanding on it: ‘A perfume is different on different women because every woman has a skin chemistry all her own. Chanel N °5 is subtly created to blend with your own delicate essence- to be like Chanel N °5, yet deliciously like you alone. Chanel becomes you because it becomes you. ’. Similarly in one of the contemporary most famous campaign for Chanel N °5 in 2004 (Fig2), Nicole Kidman, a talented and beautiful Australian actress who enters the hollywood famously known for her elegant beauty8 was enlisted to represent the fragrance. The technological development of film, television and recent main information communication and sharing method, the internet, allow advertising to go beyond just a printed page enter to the phrase of story telling. The 2004 Nicole Kidman advertisement has a direct connection to the campaign of a mini-movie/ film which everyone has access through various sources. Due to the popularity of internet and information sharing, it is not a difficult for viewers who see the ads in the magazine to recall and connect the story in the film to print ads, allowing Chanel to create a full advertising campaign which successfully tell a story of the world famous star, Nicole Kidman, who escape from the publicity and fall in love with a stranger. The last scene of the film is used in the print ad, displaying Nicole Kidman when she returns back to her world, with a dialogue: ‘And then she was gone, as she forgotten, i know i will not her kiss, her smile and her perfume’9. The film does not mentioned any word about or show viewers what the perfume it was, the only clue was the necklace ‘N °5’ The print features in magazine depicts a beautiful photograph of Nicole Kidman in a dark background contrasting with her body- the closing eyes and ambiguous posture: turning away from or about to face the viewers in a beautiful modern black evening gown with her simply perfect up-do hair and her N °5 necklace which is wear to her back. The ads does not contain any words or explanation, only present N °5 with the signature bottle which is constantly shown throughout since the first ads. â€Å"Perfume is intended to contribute to our understanding of gender as performance rather than expression, and of identity as practice rather than essence†10 stated by Angela Partington. Fragrance has always been known as the connotation of identity, as the word ‘wear’ is used to describe the action of using. As can be seen in the 1959 Suzy Parker Chanel N °5 Ads, the tagline ‘Chanel becomes the woman you are’ aimed to create a personal, even intimate connection with the object. It does not promotes how special the product itself is, instead, it makes the individual consumer as an important ingredient. The ads makes consumers feel that it is specific individual ‘you’ who makes it extra unique and special. This advertisement illustration the shift from the emphasize in character as moral and internal sense to ethics to identity as a self focused behavior11. In contrast, the Ads featured Nicole Kidman presents an identity of a fantasy figure of famous star, a break from reality in which all women desire to have in real life. The opposite sex attraction is used as the message of this ads. It puts the audiences in a fantasy world and convince them to believe that using the produce will create the same outcome for them. This shows the values holds in identity of the society which self satisfied identity is not enough, it is more of the relationships to other people, the representation of ‘you’ through others’ eyes. The advertisings of Chanel N °5 in the two ads does not only symbolize the values in identity, it is also a great representation of gender and sexuality values hold in the society as well. Both of the Chanel N °5 Ad depicts women in a beautiful evening gown which certainly is going to attend an important social event. The two ads illustrates the roles of women in the society as a powerful individuals who has social status, not the women in the past who expect to stay home. They are the representation of the equality and balance of gender roles, and what women in the time period are desire to be. As sex roles evolved, with women entering the workforce and pushing for equality, sexual appeals casting the woman as a sex object is no longer a popular and rightful subject to present12. Referring to ‘The Erotic History of Advertising’, there is a shift of the theme of turning on men to representing the power- women in control13. It can be seen in the 1959 Chanel N °5 Ads, as the ad does not have any reference to any sexual attraction, only focusing herself in control of her own identity and representation. The different approach, however, generating the same effects, is taken in the 2004 Nicole Kidman Ads, it is the representation of the current society, how the society control her as a role of super star and how she uses perfume to make a man ‘remember’ or be under her control. It seems like there is a great manner in revisiting the theme of sexual attraction in the society. â€Å"Fragrance is a material, symbolic and visual object, and ‘image’/ fantasy articulating not just luxury and glamour, but a range of desires for transformed bodies, auto-erotic, sensual and socio-sexual experiences. 14 The discussion of gender and sexuality cannot be complete without the discussion of skin explosion as sexuality. Chanel has always been known to represent elegance, glamour and class15 which is why advertisings by Chanel are almost always associate with women attending an event in a beautiful gown . ‘Chanel becomes the woman you are’ ads display elegance in a simply conservative way, as seen through her fashionable dress of ruffles, covering Suzy Parker’s whole body, left only with the main emphasize of her face- her identity. This demonstrate their aim to sell personal identities for self satisfaction which is well supported with the text and tagline. The ads display how the society before may seen the use of sexuality to sell as an unacceptable methods and unfashionable topic to talk about in the society. In contrast, the 2004 Chanel N °5 Ads presents sexuality through various motifs such as the skin which shown through the very low cut back dress and the emotion on Nicole Kidman’s closing eyes. It is clear today that one of the leading marketing trend that would attract people’s enjoyment and attentions would involve more skin as the viewers are no longer limited to women but also to men. However, Chanel have use sexuality in a very elegant way through one technique described by the brand researcher William Baue, ‘focusing on fantasy allowed Chanel to harness the power of sexuality without crossing the border into distaste’16 Fantasy has always been associated with fragrance as a method to create desire17 which is the main motive of advertisement. In both ads, Chanel has chose to represent the brand itself through an actress- an individual whom placed in between the line of reality and dream. In 1959 Ads, even though the focus of the campaign is ‘you’ as a viewer, however, Chanel chose to represent its viewer as Suzy Parker, the famous actress. The connection of reality and fantasy is quietly made in a way that viewers may not even realize the fantasy they are dreaming of. Even through the text in the ads describe the quality and ingredients which makes the perfume becomes you as a person, it also touches on the fantasy aspect in term of the values of gender, power, identity and status described above. In obvious way, the ads featured Nicole Kidman shows and put viewers into a fantasy world in reality. Due to the technological development, the film became dominant part of the campaign allowing viewers to explore, take a break from reality and leave them with a desire- desire to become like Nicole Kidman and putting the message in their face that Chanel N °5 will allow ‘you’ to be like that. The unchanged method of using fantasy as desirable motifs to sell fragrance18 have proved that the women from then and now have and will always been interested and attracts to the word ‘could’, what she could be, what she could do and where she could go- the stage of dreaming. The development of technology allowed the 2004 Nicole Kidman campaign to successfully tell a fantasy story which almost force viewers to create their imagery fancy lifestyle picture in her head, which then lead to the desire to own the object advertised. In conclusion, the different time period advertisement of Chanel N °5 perfume in magazine advertisement demonstrate the shifting values from identity as self satisfaction toward the impressions of others. Advertisement of the two ads has became the reflection of the society’s value in gender, lifestyle, sexuality and desire. Moreover, fragrance will always be sold with a desirable motif through fantasy, it only varied in the term of the presentation method and techniques, mostly through the language of photography and language, that would attracts and communicate the people of the time.